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Table of contents(9 chapters)
About this book
About the author
Bibliographic Information
Book Title: Brand Strength
Book Subtitle: Building and Testing Models Based on Experiential Information
Authors: Martin G. Walser
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-322-81629-0
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004
Softcover ISBN: 978-3-8244-7959-7
eBook ISBN: 978-3-322-81629-0
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XV, 309
Number of Illustrations: 4 b/w illustrations
Topics: Marketing