Gabler Edition Wissenschaft

Marketing-Related Motives in Mergers & Acquisitions

The Perspective of the U.S. Food Industry

Authors: Dahlhoff, Denise

Free Preview

Buy this book

eBook $84.99
price for USA in USD
  • ISBN 978-3-663-10736-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $109.99
price for USA in USD
  • ISBN 978-3-8244-7669-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

The U.S. food industry experienced a wave of mergers and acquisitions (M&As) during the second half of the last decade. Increasingly, marketing-related objectives have been suspected to cause these M&As.

Denise Dahlhoff investigates the motives underlying the M&A activity in the U.S. food industry in the second half of the last decade. The focus is on marketing-related motives, especially brands, as a driver of M&As. Utilizing the shareholder value framework, the author explains the surge of M&As in the U.S. food industry in recent years; she explores the specific motives of significant M&As in the food industry, linking these motives to shareholder value drivers; she develops a quantitative measurement tool for depicting firms' M&A rationale and applies it in a pilot study. Including both marketing and financial perspectives, Denise Dahlhoff demonstrates how marketing-oriented M&As can generate growth and, ultimately, shareholder value. The findings of this analysis can be applied to similarly structured industries, in particular consumer goods.

About the authors

Dr. Denise Dahlhoff promovierte bei Prof. Dr. Henrik Sattler am Lehrstuhl für Marketing und Handel der Friedrich-Schiller Universität Jena. Sie ist derzeit Dozentin an der Johnson School of Management der Cornell University (Ithaca/New York).

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $84.99
price for USA in USD
  • ISBN 978-3-663-10736-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $109.99
price for USA in USD
  • ISBN 978-3-8244-7669-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Loading...

Services for this Book

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Marketing-Related Motives in Mergers & Acquisitions
Book Subtitle
The Perspective of the U.S. Food Industry
Authors
Series Title
Gabler Edition Wissenschaft
Copyright
2002
Publisher
Deutscher Universitätsverlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-663-10736-1
DOI
10.1007/978-3-663-10736-1
Softcover ISBN
978-3-8244-7669-5
Edition Number
1
Number of Pages
XV, 188
Number of Illustrations
12 b/w illustrations
Topics