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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Werbung für Finanzdienstleistungen im Internet
Book Subtitle: Eine Studie zur Wirkung der Bannerwerbung
Authors: Burkhard Henn
Series Title: Interaktives Marketing
DOI: https://doi.org/10.1007/978-3-322-95211-0
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden, und Deutscher Universitäts-Verlag GmbH, Wiesbaden 1999
Softcover ISBN: 978-3-8244-6983-3Published: 15 July 1999
eBook ISBN: 978-3-322-95211-0Published: 13 March 2013
Series ISSN: 2628-2062
Series E-ISSN: 2628-2070
Edition Number: 1
Number of Pages: XIII, 214
Number of Illustrations: 6 b/w illustrations
Topics: Business and Management, general