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Table of contents (5 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Individualisierung als strategische Option der Marktbearbeitung
Book Subtitle: Determinanten und Erfolgswirkungen kundenindividueller Marketingkonzepte
Authors: Volker G. Hildebrand
Series Title: Forum Marketing
DOI: https://doi.org/10.1007/978-3-663-01519-2
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1997
Softcover ISBN: 978-3-8244-6630-6Published: 12 December 1997
eBook ISBN: 978-3-663-01519-2Published: 02 July 2013
Series ISSN: 2628-2089
Series E-ISSN: 2628-2097
Edition Number: 1
Number of Pages: XXIII, 304
Number of Illustrations: 26 b/w illustrations
Topics: Business and Management, general