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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Erlebniswelten und Stimmungen in der Anzeigenwerbung
Book Subtitle: Analyse emotionaler Werbebotschaften
Authors: Erika Woll
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-322-95317-9
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1997
Softcover ISBN: 978-3-8244-6567-5Published: 17 November 1997
eBook ISBN: 978-3-322-95317-9Published: 02 July 2013
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XX, 275
Number of Illustrations: 94 b/w illustrations, 4 illustrations in colour
Topics: Business and Management, general