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Fokus Dienstleistungsmarketing

Advances in Services Marketing

Editors: Flipo, Jean-Paul, Mühlbacher, Hans (Hrsg.)

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Table of contents (13 chapters)

Table of contents (13 chapters)
  • Intangibility and the “State of Being Informed” - an Analysis of their Impact on Market Processes

    Pages 1-16

    Freiling, Jörg (et al.)

  • Service Coproduction and Customer Participation

    Pages 17-26

    Marion, Frédéric

  • Customer Integration in Business-to-Business-Marketing

    Pages 27-48

    Kleinaltenkamp, Michael (et al.)

  • Formalizing the gambling market: what are the interaction strategies between the gambling companies and their clients ?

    Pages 49-64

    Hetzel, Patrick

  • Automatization of the Service Delivery Systems: How Far?

    Pages 65-78

    Flipo, Jean-Paul

Buy this book

eBook $49.95
price for USA in USD (gross)
  • ISBN 978-3-322-91507-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $59.99
price for USA in USD
  • ISBN 978-3-8244-6508-8
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Advances in Services Marketing
Editors
  • Jean-Paul Flipo
  • Hans Mühlbacher
Series Title
Fokus Dienstleistungsmarketing
Copyright
1997
Publisher
Deutscher Universitätsverlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-322-91507-8
DOI
10.1007/978-3-322-91507-8
Softcover ISBN
978-3-8244-6508-8
Edition Number
1
Number of Pages
X, 235
Number of Illustrations
34 b/w illustrations
Topics

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