Gabler Edition Wissenschaft

Option and Component Bundling under Demand Risk

Mass Customization Strategies in the Automobile Industry

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  • ISBN 978-3-663-08818-9
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  • ISBN 978-3-8244-6279-7
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About this Textbook

Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.

About the authors

Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.

Table of contents (4 chapters)

Table of contents (4 chapters)

Buy this book

eBook $49.99
price for USA in USD
  • ISBN 978-3-663-08818-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $44.99
price for USA in USD
  • ISBN 978-3-8244-6279-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Option and Component Bundling under Demand Risk
Book Subtitle
Mass Customization Strategies in the Automobile Industry
Series Title
Gabler Edition Wissenschaft
Copyright
1996
Publisher
Deutscher Universitätsverlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-663-08818-9
DOI
10.1007/978-3-663-08818-9
Softcover ISBN
978-3-8244-6279-7
Edition Number
1
Number of Pages
XI, 148
Number of Illustrations
7 b/w illustrations
Topics