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DUV Wirtschaftswissenschaft

Dynamisches Segment-Management auf Hochtechnologiemärkten

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  • ISBN 978-3-663-12062-9
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Softcover $37.99
price for USA in USD
  • ISBN 978-3-8244-0222-9
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Table of contents (5 chapters)

Table of contents (5 chapters)
  • Einführung

    Pages 1-3

    Breuer, Wolfgang

  • Das Phänomen Hochtechnologie: Terminologische Basis und grundlegende Merkmale

    Pages 4-56

    Breuer, Wolfgang

  • Die Konsequenzen für das Technologiemarketing vor dem Hintergrund des Phänomens Hochtechnologie

    Pages 57-105

    Breuer, Wolfgang

  • Das Konzept des dynamischen Segment-Managements zur Erfüllung der Anforderungen an ein Hochtechnologiemarketing

    Pages 106-207

    Breuer, Wolfgang

  • Schlußbemerkungen zum Konzept des dynamischen Segment-Managements

    Pages 207-209

    Breuer, Wolfgang

Buy this book

eBook $49.99
price for USA in USD
  • ISBN 978-3-663-12062-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $37.99
price for USA in USD
  • ISBN 978-3-8244-0222-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Dynamisches Segment-Management auf Hochtechnologiemärkten
Series Title
DUV Wirtschaftswissenschaft
Copyright
1993
Publisher
Deutscher Universitätsverlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-663-12062-9
DOI
10.1007/978-3-663-12062-9
Softcover ISBN
978-3-8244-0222-9
Edition Number
1
Number of Pages
XIV, 242
Number of Illustrations
18 b/w illustrations
Topics