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Table of contents (5 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Einkaufsstätten-Positionierung
Book Subtitle: Grundlage der strategischen Marketingplanung
Authors: Hans-Joachim Theis
DOI: https://doi.org/10.1007/978-3-322-96170-9
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1992
Softcover ISBN: 978-3-8244-0103-1Published: 01 January 1992
eBook ISBN: 978-3-322-96170-9Published: 09 March 2013
Edition Number: 1
Number of Pages: 588
Number of Illustrations: 1 b/w illustrations
Topics: Business and Management, general