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Contributions to Management Science

Reputation Transfer to Enter New B-to-B Markets

Measuring and Modelling Approaches

Authors: Falkenreck, Christine

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  • ISBN 978-3-7908-2357-8
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Hardcover $179.99
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  • ISBN 978-3-7908-2811-5
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About this book

This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier’s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate.

Reviews

This book is winner of the "Centre for Corporate Reputation Best Dissertation Award for 2010" at the University of Oxford.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $139.00
price for USA in USD (gross)
  • ISBN 978-3-7908-2357-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.99
price for USA in USD
  • ISBN 978-3-7908-2356-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $179.99
price for USA in USD
  • ISBN 978-3-7908-2811-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Reputation Transfer to Enter New B-to-B Markets
Book Subtitle
Measuring and Modelling Approaches
Authors
Series Title
Contributions to Management Science
Copyright
2010
Publisher
Physica-Verlag Heidelberg
Copyright Holder
Physica-Verlag Heidelberg
eBook ISBN
978-3-7908-2357-8
DOI
10.1007/978-3-7908-2357-8
Hardcover ISBN
978-3-7908-2356-1
Softcover ISBN
978-3-7908-2811-5
Series ISSN
1431-1941
Edition Number
1
Number of Pages
XXII, 229
Number of Illustrations
40 b/w illustrations, 3 illustrations in colour
Topics