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Information Age Economy

Leveraging Mobile Media

Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Authors: Feldmann, Valerie

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  • ISBN 978-3-7908-1633-4
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Softcover $169.99
price for USA in USD
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About this book

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

 

Table of contents (6 chapters)

Table of contents (6 chapters)
  • Introduction

    Pages 1-12

  • Incentives, barriers, and drivers for media development under the influence of mobile communications

    Pages 13-52

  • The mobile communication system: elements and characteristics

    Pages 53-86

  • The social use of the mobile communications system

    Pages 87-119

  • Cross-media and cross-network strategies for mobile media

    Pages 121-183

Buy this book

eBook $129.00
price for USA in USD
  • ISBN 978-3-7908-1633-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $169.99
price for USA in USD
  • ISBN 978-3-7908-1575-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Leveraging Mobile Media
Book Subtitle
Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Authors
Series Title
Information Age Economy
Copyright
2005
Publisher
Physica-Verlag Heidelberg
Copyright Holder
Physica-Verlag Heidelberg
eBook ISBN
978-3-7908-1633-4
DOI
10.1007/b139034
Softcover ISBN
978-3-7908-1575-7
Edition Number
1
Number of Pages
XII, 270
Number of Illustrations
17 b/w illustrations
Topics