Skip to main content
  • Book
  • © 1974

Entscheidungen im Marketing

Fälle — Probleme — Methoden

  • 346 Accesses

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (5 chapters)

  1. Front Matter

    Pages 1-28
  2. Einführung

    • Rainer Hasenauer, Fritz Scheuch
    Pages 29-30
  3. Der Zielentscheidungsprozeß in der Unternehmung

    • Rainer Hasenauer, Fritz Scheu
    Pages 31-47
  4. Entscheidungen im Konsumgütermarketing

    • Rainer Hasenauer, Fritz Scheu
    Pages 48-163
  5. Entscheidungen im Investitionsgütermarketing

    • Rainer Hasenauer, Fritz Scheu
    Pages 164-244
  6. Entscheidung im Dienstemarketing

    • Rainer Hasenauer, Fritz Scheu
    Pages 245-289
  7. Back Matter

    Pages 291-296

Bibliographic Information

  • Book Title: Entscheidungen im Marketing

  • Book Subtitle: Fälle — Probleme — Methoden

  • Authors: Rainer Hasenauer, Fritz Scheu

  • DOI: https://doi.org/10.1007/978-3-663-16283-4

  • Publisher: VS Verlag für Sozialwissenschaften Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1974

  • Softcover ISBN: 978-3-663-15698-7Published: 01 January 1974

  • eBook ISBN: 978-3-663-16283-4Published: 05 October 2013

  • Edition Number: 1

  • Number of Pages: XXIX, 267

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access