Overview
- Systematically explains why politics matters for business
- Shows how companies can become political brands and profit from supporting the democratic state
- Provides concrete fields of action as well as numerous practical examples and infographics to facilitate implementation
Part of the book series: Future of Business and Finance (FBF)
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Table of contents (7 chapters)
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Front Matter
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Remapping the Public Sphere
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Front Matter
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Taking a Stance: Corporate Political Responsibility (CPR)
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Front Matter
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Implementing a Stance: Political Branding
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Front Matter
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Back Matter
Keywords
- Democracy
- Political branding
- Corporate social responsibility
- Political participation
- Sustainable development goals
- Political economy
- Intersection of politics and business
- Public administration
- Globalization
- Political stability
- Economic stability
- Multilateralism
- Responsible lobbying
- Political sustainability
- Governance
- Public change management
- Collective goods
- Public change management
- Political investment
- Political mission statement
About this book
To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR).
The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such.
Authors and Affiliations
About the author
Bohnen has worked at the think tank CSIS in Washington, DC, as a NATO Fellow and as a fellow at the WEU Institute in Paris. He has also worked for the foreign policy spokesman of the CDU/CSU parliamentary group in the Bundestag and as a speechwriter for the German Minister of Education, Science and Technology.
As founding director he headed the PR and PA company Scholz & Friends Agenda for five years. Having started his own business in 2005 with Bohnen Kallmorgen & Partner, he has been solely running the successor company BOHNEN Public Affairs since 2015.
After an apprenticeship in industry, Bohnen has studied at Harvard, Bonn and at Georgetown University in Washington, DC (Master of Science in Foreign Service). He holds a PhD (D.Phil) from Oxford University.
Bibliographic Information
Book Title: Corporate Political Responsibility
Book Subtitle: How Businesses Can Strengthen Democracy for Mutual Benefit
Authors: Johannes Bohnen
Series Title: Future of Business and Finance
DOI: https://doi.org/10.1007/978-3-662-62122-6
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2021
Hardcover ISBN: 978-3-662-62121-9Published: 01 November 2020
Softcover ISBN: 978-3-662-62124-0Published: 02 November 2021
eBook ISBN: 978-3-662-62122-6Published: 31 October 2020
Series ISSN: 2662-2467
Series E-ISSN: 2662-2475
Edition Number: 1
Number of Pages: XIV, 193
Number of Illustrations: 17 b/w illustrations
Additional Information: Originally published by Springer-Verlag Berlin Heidelberg
Topics: Management, Business Ethics, Comparative Politics, Marketing, Political Economy/Economic Systems, Political Leadership