The Strategy Planning Process

Analyses, Options, Projects

Authors: Grünig, Rudolf, Kühn, Richard

  • Presents an integrated view on the strategy planning process
  • Provides professionals with essential methods and tools for strategic planning
  • Shows how to analyze the current situation, develop and assess options for the future, and define implementation projects
  • Describes methods and tools in a concise and concentrated way and illustrates their application through examples
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Buy this book

eBook $69.99
price for USA (gross)
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: April 26, 2018
  • ISBN 978-3-662-56221-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $89.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: March 29, 2018
  • ISBN 978-3-662-56220-8
  • Free shipping for individuals worldwide
About this book

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

About the authors

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Richard Kühn is the founder and former director of the “Institute for Marketing and Strategic Management” at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.



Buy this book

eBook $69.99
price for USA (gross)
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: April 26, 2018
  • ISBN 978-3-662-56221-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $89.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: March 29, 2018
  • ISBN 978-3-662-56220-8
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
The Strategy Planning Process
Book Subtitle
Analyses, Options, Projects
Authors
Translated by
Montani, M.
Copyright
2018
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-662-56221-5
DOI
10.1007/978-3-662-56221-5
Hardcover ISBN
978-3-662-56220-8
Edition Number
2
Number of Pages
XX, 265
Number of Illustrations and Tables
111 b/w illustrations
Additional Information
Original German edition published by Haupt-Verlag, Bern, 2018
Topics