Management for Professionals

Effective Strategy Execution

Improving Performance with Business Intelligence

Authors: Heesen, Bernd

  • Presents practically relevant information about improving strategic alignment and its application in concrete business contexts
  • Embedded in an easy-to-read, convincing story
  • Includes seven case studies from international organizations
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eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-662-47923-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $74.99
price for USA in USD
  • ISBN 978-3-662-47922-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $79.99
price for USA in USD
  • ISBN 978-3-662-50740-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers to effective strategy execution and explains how they can be overcome. Creating a shared understanding of the strategy at all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM allow organizations to measure and monitor performance. Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business.

Seven case studies from different industries across the globe provide examples of how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, the city of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how applying the concepts introduced adds unique value.

The second edition of this book has been updated and improved. Additionally it includes a separate section on decision-making under uncertainty and the results of a survey on the adoption of business intelligence.

About the authors

Bernd Heesen, D.M.,is Professor of Managment at the University of Applied Sciences in Ansbach and CEO of Prescient, a management consultancy. He received his Doctor of Management in Organizational Leadership from the University of Phoenix in 2004 and a Master in Management Information Systems from the Technical University Darmstadt and has been teaching courses related to strategy, management information systems, project management and consulting for many years. He was a member of SAP's Global University Alliance Curriculum Initiative for Business Intelligence. He has been invited to teach courses at leading business schools in Europe, USA, Asia and Australia.Professor Heesen also looks back on a career of more than 10 years in consulting, serving global customers like Nike, Anheuser Busch, Coca-Cola, Eastman Chemicals, US Navy and many others on all continents. Prior to his academic career Professor Heesen was management consultant at Price Waterhouse, founder and President of the International Consulting Group, co-founder and President of Prescient Consulting and President of SAP SI America. In the year 2000 his company, Prescient Consulting, was recognized as one of the “HOT 100 – America’s fastest growing new businesses” by Entrepreneur Magazine and Dun & Bradstreet.

Table of contents (6 chapters)

  • Management Challenges in Dynamic Business Environments

    Heesen, Prof. Dr. Bernd

    Pages 1-23

  • The Strategic Alignment Process

    Heesen, Prof. Dr. Bernd

    Pages 25-49

  • Preparation for Strategy Execution

    Heesen, Prof. Dr. Bernd

    Pages 51-101

  • Strategy Execution

    Heesen, Prof. Dr. Bernd

    Pages 103-122

  • Outlook

    Heesen, Prof. Dr. Bernd

    Pages 123-136

Buy this book

eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-662-47923-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $74.99
price for USA in USD
  • ISBN 978-3-662-47922-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $79.99
price for USA in USD
  • ISBN 978-3-662-50740-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Effective Strategy Execution
Book Subtitle
Improving Performance with Business Intelligence
Authors
Series Title
Management for Professionals
Copyright
2016
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-662-47923-0
DOI
10.1007/978-3-662-47923-0
Hardcover ISBN
978-3-662-47922-3
Softcover ISBN
978-3-662-50740-7
Series ISSN
2192-8096
Edition Number
2
Number of Pages
XVI, 236
Number of Illustrations
34 b/w illustrations, 34 illustrations in colour
Topics