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From Coal to Biotech

The Transformation of DSM with Business School Support

Authors: Jeannet, Jean-Pierre, Schreuder, Hein

  • Presents a remarkable case study of transformation accompanied by renowned business schools
  • Showcases the strategic transformation of Dutch company DSM from coal mining to biotechnology
  • Offers a unique contribution to the field of management education and corporate practice
  • Encourages the long-term collaboration between companies and the business school world
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Buy this book

eBook $64.99
price for USA in USD (gross)
  • ISBN 978-3-662-46299-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $84.99
price for USA in USD
  • ISBN 978-3-662-46298-0
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $84.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: November 18, 2016
  • ISBN 978-3-662-52631-6
  • Free shipping for individuals worldwide
About this book

This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside view on the ‘strategic learning cycles’ that have driven this evolutionary transformation. It also discusses the company traits that have contributed to its ability to adapt, grow and prosper. Renowned business schools such as IMD and Babson have accompanied the second transformation of DSM through their executive education programs. The book documents this support and draws lessons for long-term collaboration between companies and the business school world.

About the authors

Professor Jean-Pierre Jeannet served on the faculty of Babson College (1974 – 2013) where he last held the F.W. Olin Distinguished Professorship, while serving simultaneously on a joint-appointment at IMD Institute (1981 – 2010). His teaching and research focused on marketing, strategy and globalization. At IMD, he was responsible for the DSM IMPACT seminars leading to many further strategy engagements. At Babson, he headed the seminars for DSM in the marketing area and the leadership and strategy seminars. He is a native of Switzerland and earned his MBA and PhD from the University of Massachusetts at Amherst. He holds the rank of Professor Emeritus from both Babson College and IMD. He is the author of Managing with a Global Mindset as well as co-author of  Global Marketing Strategies and Global Account Management. He currently is the Qiushi Chair at Zhejiang University School of Management in China. He shares his residency between Lausanne, Switzerland and Vienna, Austria.

Hein Schreuder was Executive Vice President Corporate Strategy & Acquisitions at Royal DSM N.V. until 2012. He has a MBA from the Erasmus University Rotterdam and a Ph.D. from the Free University of Amsterdam. He joined DSM in 1991 in the management team of the Polymers Division. In 1994 he became Deputy Director of Corporate Planning and Development DSM. In 1996 he assumed full executive responsibility for all DSM’s corporate strategic and M&A activities. In his early career, he has been Director of a research institute in the field of economics and business, Professor of Strategy and Organization at the University of Maastricht and Fellow of the European Institute for Advanced Studies in Management at Brussels, Belgium. He was a Visiting Professor at the University of Washington, Harvard Business School and the China Europe International Business School in Shanghai. He has written numerous articles and seven books, including (with Sytse Douma) Economic Approaches to Organizations (5th edition, 2012), which has been published in six languages (Chinese, English, Japanese, Korean, Portuguese and Spanish). Currently, he is a Board Advisor, Executive Coach and Non-Executive Director on several boards. He is also Board member and Adjunct Professor at Vlerick Business School in Belgium. He lives in Maastricht, is married and has four children.

Table of contents (15 chapters)

  • DSM: From Dutch State Mines to Chemicals Company

    Jeannet, Jean-Pierre (et al.)

    Pages 1-30

  • Transforming a Business School

    Jeannet, Jean-Pierre (et al.)

    Pages 31-57

  • Moving from Sales to Marketing

    Jeannet, Jean-Pierre (et al.)

    Pages 59-66

  • Achieving Market Orientation

    Jeannet, Jean-Pierre (et al.)

    Pages 67-84

  • Developing Business Strategy Dialogues at DSM

    Jeannet, Jean-Pierre (et al.)

    Pages 85-108

Buy this book

eBook $64.99
price for USA in USD (gross)
  • ISBN 978-3-662-46299-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $84.99
price for USA in USD
  • ISBN 978-3-662-46298-0
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $84.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: November 18, 2016
  • ISBN 978-3-662-52631-6
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
From Coal to Biotech
Book Subtitle
The Transformation of DSM with Business School Support
Authors
Copyright
2015
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-662-46299-7
DOI
10.1007/978-3-662-46299-7
Hardcover ISBN
978-3-662-46298-0
Softcover ISBN
978-3-662-52631-6
Edition Number
1
Number of Pages
XIX, 322
Number of Illustrations
16 b/w illustrations, 58 illustrations in colour
Topics