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Management for Professionals

Social - Local - Mobile

The Future of Location-based Services

Authors: Heinemann, Gerrit, Gaiser, Christian W.

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  • First book on SoLoMo that includes explanation on a sound theoretical basis
  • Presents current best practices with focus on retailing
  • Special insights on next generation retailing prepares readers for the future
  • Includes an empirical study using a market-based case of kaufDA – a leading German online shopping network
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eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-662-43964-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $74.99
price for USA in USD
  • ISBN 978-3-662-43963-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $79.99
price for USA in USD
  • ISBN 978-3-662-51569-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

About the authors

Dr. Gerrit Heinemann is currently a Professor of Business Administration, Management and Commerce, and Head of the eWeb Research Center at Niederrhein University of Applied Sciences.

Christian Gaiser is CEO of Bonial International Group, the global alliance of companies in the United States, Germany, France, Spain, Russia and Brazil providing location-based services to retailers, manufacturers and consumers.

Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-662-43964-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $74.99
price for USA in USD
  • ISBN 978-3-662-43963-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $79.99
price for USA in USD
  • ISBN 978-3-662-51569-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Social - Local - Mobile
Book Subtitle
The Future of Location-based Services
Authors
Series Title
Management for Professionals
Copyright
2015
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-662-43964-7
DOI
10.1007/978-3-662-43964-7
Hardcover ISBN
978-3-662-43963-0
Softcover ISBN
978-3-662-51569-3
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XIV, 206
Number of Illustrations
31 b/w illustrations, 67 illustrations in colour
Topics