Overview
- First book on SoLoMo that includes explanation on a sound theoretical basis
- Presents current best practices with focus on retailing
- Special insights on next generation retailing prepares readers for the future
- Includes an empirical study using a market-based case of kaufDA – a leading German online shopping network
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
Authors and Affiliations
About the authors
Dr. Gerrit Heinemann is currently a Professor of Business Administration, Management and Commerce, and Head of the eWeb Research Center at Niederrhein University of Applied Sciences.
Christian Gaiser is CEO of Bonial International Group, the global alliance of companies in the United States, Germany, France, Spain, Russia and Brazil providing location-based services to retailers, manufacturers and consumers.
Bibliographic Information
Book Title: Social - Local - Mobile
Book Subtitle: The Future of Location-based Services
Authors: Gerrit Heinemann, Christian Gaiser
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-662-43964-7
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2015
Hardcover ISBN: 978-3-662-43963-0Published: 03 December 2014
Softcover ISBN: 978-3-662-51569-3Published: 10 September 2016
eBook ISBN: 978-3-662-43964-7Published: 20 November 2014
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XIV, 206
Number of Illustrations: 31 b/w illustrations, 67 illustrations in colour
Topics: Sales/Distribution, e-Commerce/e-business, Business Strategy/Leadership, Innovation/Technology Management