Save today: Get 40% off titles in Popular Science!

Springer-Lehrbuch

Marketing 2

Marketing-Politik

Authors: Berndt, Ralph

Free Preview
  • - Umfassendes Lehrbuch zu Marketingstrategien und Marketingpolitik von Markenartikelproduzenten und Handelsorganisationen
  •  
see more benefits

Buy this book

eBook $19.99
price for USA in USD
  • ISBN 978-3-662-22129-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase

Table of contents (6 chapters)

Table of contents (6 chapters)
  • Grundlagen der Marketing-Politik

    Pages 1-19

    Berndt, Professor Dr. Ralph

  • Produkt-, Sortiments- und Servicepolitik

    Pages 20-126

    Berndt, Professor Dr. Ralph

  • Kontrahierungspolitik

    Pages 127-222

    Berndt, Professor Dr. Ralph

  • Kommunikationspolitik

    Pages 223-331

    Berndt, Professor Dr. Ralph

  • Distributionspolitik

    Pages 332-393

    Berndt, Professor Dr. Ralph

Buy this book

eBook $19.99
price for USA in USD
  • ISBN 978-3-662-22129-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Marketing 2
Book Subtitle
Marketing-Politik
Authors
Series Title
Springer-Lehrbuch
Copyright
1990
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-662-22129-7
DOI
10.1007/978-3-662-22129-7
Series ISSN
0937-7433
Edition Number
1
Number of Pages
XVII, 461
Number of Illustrations
13 b/w illustrations
Topics