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Process-based Strategic Planning

  • Book
  • © 2001

Overview

Authors:
  1. Rudolf Grünig

    1. University of Fribourg, Fribourg, Switzerland

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  2. Richard Kühn

    1. Institute of marketing and management, Universität Bern, Bern, Switzerland

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    You can also search for this author in PubMed   Google Scholar

  • Methods and tools of strategic planning are presented and illustrated

  • Integrated approach to problem-solving

  • Useful manual for managers of strategy management projects

  • Includes supplementary material: sn.pub/extras

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Table of contents (21 chapters)

  1. Front Matter

    Pages i-xxii
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  2. Introduction

    1. Introduction

      • Rudolf Grünig, Richard Kühn
      Pages 1-3

  3. The idea of strategic planning

    1. Front Matter

      Pages 5-5
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    2. Strategies, strategic planning and success potentials

      • Rudolf Grünig, Richard Kühn
      Pages 7-12

    3. The development of strategic planning and its integration into strategic management

      • Rudolf Grünig, Richard Kühn
      Pages 13-19

    4. Assessment of strategies

      • Rudolf Grünig, Richard Kühn
      Pages 21-26

  4. The process of strategic planning and the resulting documents

    1. Front Matter

      Pages 27-27
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    2. Strategic documents as the result of strategic planning

      • Rudolf Grünig, Richard Kühn
      Pages 29-39

    3. The process of strategic planning

      • Rudolf Grünig, Richard Kühn
      Pages 41-52

    4. Adapting the process of strategic planning

      • Rudolf Grünig, Richard Kühn
      Pages 53-63

  5. Strategy project planning and strategic analysis

    1. Front Matter

      Pages 65-66
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    2. Project planning

      • Rudolf Grünig, Richard Kühn
      Pages 67-79

    3. Strategic analysis

      • Rudolf Grünig, Richard Kühn
      Pages 81-104

  6. Developing corporate strategies

    1. Front Matter

      Pages 105-106
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    2. Defining the strategic businesses

      • Rudolf Grünig, Richard Kühn
      Pages 107-121

    3. Assessing relevant markets with the help of competitive intensity models

      • Rudolf Grünig, Richard Kühn
      Pages 123-139

    4. Determining strategic objectives with the help of portfolio methods

      • Rudolf Grünig, Richard Kühn
      Pages 141-164

    5. The corporate strategy development process

      • Rudolf Grünig, Richard Kühn
      Pages 165-182

  7. Developing business strategies

    1. Front Matter

      Pages 183-184
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    2. Generic business strategies

      • Rudolf Grünig, Richard Kühn
      Pages 185-206
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Keywords

About this book

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

Authors and Affiliations

  • University of Fribourg, Fribourg, Switzerland

    Rudolf Grünig

  • Institute of marketing and management, Universität Bern, Bern, Switzerland

    Richard Kühn

Bibliographic Information

  • Book Title: Process-based Strategic Planning

  • Authors: Rudolf Grünig, Richard Kühn

  • DOI: https://doi.org/10.1007/978-3-662-09454-9

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2001

  • eBook ISBN: 978-3-662-09454-9Published: 17 April 2013

  • Edition Number: 1

  • Number of Pages: XXII, 316

  • Topics: Management, Organization

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