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- Table of contents (6 chapters)
-
-
Grundlagen der Marketing-Politik
Pages 1-25
-
Produkt-, Sortiments- und Servicepolitik
Pages 26-159
-
Kontrahierungspolitik
Pages 160-272
-
Kommunikationspolitik
Pages 273-458
-
Distributionspolitik
Pages 459-512
-
Table of contents (6 chapters)
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- Marketing
- Book Subtitle
- Marketing-Politik
- Authors
-
- Ralph Berndt
- Series Title
- Springer-Lehrbuch
- Copyright
- 1995
- Publisher
- Springer-Verlag Berlin Heidelberg
- Copyright Holder
- Springer-Verlag Berlin Heidelberg
- eBook ISBN
- 978-3-662-08498-4
- DOI
- 10.1007/978-3-662-08498-4
- Series ISSN
- 0937-7433
- Edition Number
- 3
- Number of Pages
- XIX, 596
- Number of Illustrations
- 22 b/w illustrations
- Topics
