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International Business Development

A Concise Textbook Focusing on International B-to-B Contexts

Editors: Martin, Ludwig (Ed.)

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  • First comprehensive textbook on the topic for the German market
  • Authors with many different backgrounds illustrate various aspects of International Business Development
  • Numerous practical examples illustrate the theoretical content
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eBook $29.99
price for USA in USD
  • ISBN 978-3-658-33221-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
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  • Immediate eBook download after purchase
Softcover $37.99
price for USA in USD
  • ISBN 978-3-658-33220-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this Textbook

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. 
The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

About the authors

Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.

Table of contents (13 chapters)

Table of contents (13 chapters)

Buy this book

eBook $29.99
price for USA in USD
  • ISBN 978-3-658-33221-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $37.99
price for USA in USD
  • ISBN 978-3-658-33220-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
International Business Development
Book Subtitle
A Concise Textbook Focusing on International B-to-B Contexts
Editors
  • Ludwig Martin
Copyright
2021
Publisher
Gabler Verlag
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-33221-1
DOI
10.1007/978-3-658-33221-1
Softcover ISBN
978-3-658-33220-4
Edition Number
1
Number of Pages
XII, 270
Number of Illustrations
31 b/w illustrations, 14 illustrations in colour
Topics