Applied Marketing Science / Angewandte Marketingforschung

The Creation of the Extraordinary

Perspectives on Luxury

Authors: Gurzki, Hannes

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  • The principles of luxury brand management

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eBook $84.99
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  • ISBN 978-3-658-29538-7
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Softcover $109.99
price for USA in USD
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About this book

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.

About the authors

Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $84.99
price for USA in USD
  • ISBN 978-3-658-29538-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $109.99
price for USA in USD
  • ISBN 978-3-658-29537-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
The Creation of the Extraordinary
Book Subtitle
Perspectives on Luxury
Authors
Series Title
Applied Marketing Science / Angewandte Marketingforschung
Copyright
2020
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-29538-7
DOI
10.1007/978-3-658-29538-7
Softcover ISBN
978-3-658-29537-0
Series ISSN
2627-1982
Edition Number
1
Number of Pages
XVII, 246
Number of Illustrations
1 b/w illustrations
Topics