Overview
- Publication in the field of economic sciences
Part of the book series: Markt- und Unternehmensentwicklung Markets and Organisations (MAU)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.
Authors and Affiliations
About the author
Leontin Karl Grafmüller received his PhD from the HHL Leipzig Graduate School of Management, where he was affiliated with the Center for Leading Innovation and Cooperation (CLIC) as a research associate of Prof. Dr. Kathrin M. Möslein. His research focuses on co-creation in the B2B high-tech domain.
Bibliographic Information
Book Title: Co-Creation of High-Tech Products in the B2B Domain
Authors: Leontin Karl Grafmüller
Series Title: Markt- und Unternehmensentwicklung Markets and Organisations
DOI: https://doi.org/10.1007/978-3-658-28412-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
Softcover ISBN: 978-3-658-28411-4Published: 13 November 2019
eBook ISBN: 978-3-658-28412-1Published: 05 November 2019
Series ISSN: 2945-879X
Series E-ISSN: 2945-8803
Edition Number: 1
Number of Pages: XIX, 196
Number of Illustrations: 27 b/w illustrations
Topics: Innovation/Technology Management, Business Information Systems