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Markt- und Unternehmensentwicklung Markets and Organisations

Co-Creation of High-Tech Products in the B2B Domain

Authors: Grafmüller, Leontin

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  • Publication in the field of economic sciences

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About this book

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

About the authors

Leontin Karl Grafmüller received his PhD from the HHL Leipzig Graduate School of Management, where he was affiliated with the Center for Leading Innovation and Cooperation (CLIC) as a research associate of Prof. Dr. Kathrin M. Möslein. His research focuses on co-creation in the B2B high-tech domain.

Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook $64.99
price for USA in USD (gross)
  • ISBN 978-3-658-28412-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $84.99
price for USA in USD
  • ISBN 978-3-658-28411-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Co-Creation of High-Tech Products in the B2B Domain
Authors
Series Title
Markt- und Unternehmensentwicklung Markets and Organisations
Copyright
2020
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-28412-1
DOI
10.1007/978-3-658-28412-1
Softcover ISBN
978-3-658-28411-4
Edition Number
1
Number of Pages
XIX, 196
Number of Illustrations
27 b/w illustrations
Topics

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