Co-Creation of High-Tech Products in the B2B Domain
Authors: Grafmüller, Leontin
Free Preview- Publication in the field of economic sciences
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- About this book
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Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.
- About the authors
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Leontin Karl Grafmüller received his PhD from the HHL Leipzig Graduate School of Management, where he was affiliated with the Center for Leading Innovation and Cooperation (CLIC) as a research associate of Prof. Dr. Kathrin M. Möslein. His research focuses on co-creation in the B2B high-tech domain.
- Table of contents (5 chapters)
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Part I – Introduction
Pages 3-36
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Part II – Unmasking promising practices for co-creation in the high-tech domain
Pages 37-70
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Part III – Exploring business customers’ value in co-creation
Pages 73-105
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Part IV – Designing a toolkit for the co-creation of high-tech products
Pages 107-143
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Part V – Summary and implications
Pages 145-169
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Table of contents (5 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Co-Creation of High-Tech Products in the B2B Domain
- Authors
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- Leontin Grafmüller
- Series Title
- Markt- und Unternehmensentwicklung Markets and Organisations
- Copyright
- 2020
- Publisher
- Gabler Verlag
- Copyright Holder
- Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
- eBook ISBN
- 978-3-658-28412-1
- DOI
- 10.1007/978-3-658-28412-1
- Softcover ISBN
- 978-3-658-28411-4
- Edition Number
- 1
- Number of Pages
- XIX, 196
- Number of Illustrations
- 27 b/w illustrations
- Topics
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