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Innovatives Markenmanagement

Brand Choice and Loyalty

Evidence from Swiss Car Registration Microdata

Authors: Meier, Beat

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  • Empirical marketing research in the automotive industry 

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eBook $64.99
price for USA in USD (gross)
  • ISBN 978-3-658-28014-7
  • Digitally watermarked, DRM-free
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  • Immediate eBook download after purchase
Softcover $84.99
price for USA in USD
  • ISBN 978-3-658-28013-0
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  • Usually dispatched within 3 to 5 business days.
About this book

By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.

 

About the authors

Beat Meier studied banking & finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods. 

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $64.99
price for USA in USD (gross)
  • ISBN 978-3-658-28014-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $84.99
price for USA in USD
  • ISBN 978-3-658-28013-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Brand Choice and Loyalty
Book Subtitle
Evidence from Swiss Car Registration Microdata
Authors
Series Title
Innovatives Markenmanagement
Copyright
2020
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-28014-7
DOI
10.1007/978-3-658-28014-7
Softcover ISBN
978-3-658-28013-0
Series ISSN
2627-1109
Edition Number
1
Number of Pages
XVI, 109
Number of Illustrations
9 b/w illustrations, 2 illustrations in colour
Topics