Authors:
- Eine Studie zur Akzeptanz ökologischer Produktalternativen
Part of the book series: Schriftenreihe der HHL Leipzig Graduate School of Management (SHL)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Leipzig, Germany
Katja Rudolph
About the author
Dr. Katja Rudolph promovierte bei Prof. Dr. Manfred Kirchgeorg am SVI-Stiftungslehrstuhl für Marketing, insbes. E-Commerce & Crossmediales Management der HHL Leipzig Graduate School of Management.
Bibliographic Information
Book Title: Akzeptanz ökologischer Produktalternativen
Book Subtitle: Eine schematheoretische Betrachtung mithilfe impliziter und experimenteller Testverfahren
Authors: Katja Rudolph
Series Title: Schriftenreihe der HHL Leipzig Graduate School of Management
DOI: https://doi.org/10.1007/978-3-658-26097-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019
Softcover ISBN: 978-3-658-26096-5Published: 17 April 2019
eBook ISBN: 978-3-658-26097-2Published: 11 April 2019
Series ISSN: 2628-1007
Series E-ISSN: 2628-1015
Edition Number: 1
Number of Pages: XIX, 313
Number of Illustrations: 2 b/w illustrations