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Corporate Strategy

Theory and Practice

Authors: Pidun, Ulrich

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  • Identifies and explains the key elements of corporate strategy
  • Explores the nature of strategy to maximize corporate advantage
  • Applies the experience of researchers, teachers, consultants and executives
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eBook $44.99
price for USA in USD (gross)
  • ISBN 978-3-658-25426-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA in USD
  • ISBN 978-3-658-25425-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this Textbook

This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.

“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:

•           Corporate ambition and capabilities

•           Corporate portfolio analysis

•           Corporate growth and portfolio strategy

•           Managing and transforming the corporate profile

•           Corporate parenting strategy and organization

•           Corporate financial strategy

•           Corporate strategy process

The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies. 

About the authors

Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.


Table of contents (11 chapters)

Table of contents (11 chapters)

Buy this book

eBook $44.99
price for USA in USD (gross)
  • ISBN 978-3-658-25426-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA in USD
  • ISBN 978-3-658-25425-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Corporate Strategy
Book Subtitle
Theory and Practice
Authors
Copyright
2019
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-25426-1
DOI
10.1007/978-3-658-25426-1
Hardcover ISBN
978-3-658-25425-4
Edition Number
1
Number of Pages
X, 282
Number of Illustrations
4 b/w illustrations, 66 illustrations in colour
Additional Information
The company examples in this book are based on public information and not related to BCG client projects or relationships.
Topics