BestMasters

An Investor’s Perspective on Marketing Excellence

How Objective Marketing Indicants Can Complement Firm Valuations

Authors: Kemsa, Dominik

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  • Publication in the field of economic science

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eBook $64.99
price for USA in USD (gross)
  • ISBN 978-3-658-24704-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $84.99
price for USA in USD
  • ISBN 978-3-658-24703-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.

About the authors

Dominik Kemsa worked as a student research assistant and tutor for Prof. Dr. Dr. h.c. mult. Christian Homburg at the chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim. Upon graduation in 2017, he started working at an international management consulting firm.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $64.99
price for USA in USD (gross)
  • ISBN 978-3-658-24704-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $84.99
price for USA in USD
  • ISBN 978-3-658-24703-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
An Investor’s Perspective on Marketing Excellence
Book Subtitle
How Objective Marketing Indicants Can Complement Firm Valuations
Authors
Series Title
BestMasters
Copyright
2019
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-24704-1
DOI
10.1007/978-3-658-24704-1
Softcover ISBN
978-3-658-24703-4
Series ISSN
2625-3577
Edition Number
1
Number of Pages
XVI, 125
Number of Illustrations
1 b/w illustrations
Topics