Read While You Wait - Get immediate ebook access, if available*, when you order a print book

Handel und Internationales Marketing Retailing and International Marketing

International Retailers’ Performance in Host Countries

The Roles of Strategies, Consumer Perceptions and the Local Environment

Authors: Morbe, Lukas

Free Preview
  • Managers’ decisions in international expansion and operation

Buy this book

eBook $64.99
price for USA in USD
  • ISBN 978-3-658-22069-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $84.99
price for USA in USD
  • ISBN 978-3-658-22068-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
About this book

Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.

About the Author

Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.


About the authors

Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook $64.99
price for USA in USD
  • ISBN 978-3-658-22069-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $84.99
price for USA in USD
  • ISBN 978-3-658-22068-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
International Retailers’ Performance in Host Countries
Book Subtitle
The Roles of Strategies, Consumer Perceptions and the Local Environment
Authors
Series Title
Handel und Internationales Marketing Retailing and International Marketing
Copyright
2018
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-22069-3
DOI
10.1007/978-3-658-22069-3
Softcover ISBN
978-3-658-22068-6
Series ISSN
2626-3327
Edition Number
1
Number of Pages
XXI, 165
Number of Illustrations
11 b/w illustrations
Topics

*immediately available upon purchase as print book shipments may be delayed due to the COVID-19 crisis. ebook access is temporary and does not include ownership of the ebook. Only valid for books with an ebook version. Springer Reference Works and instructor copies are not included.