Authors:
- Eine wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Medienmanagement und E-Business (MEEBU)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Universität Siegen , Siegen, Germany
André Gärisch
About the author
Bibliographic Information
Book Title: Das TV-Format als Media Brand
Book Subtitle: Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft
Authors: André Gärisch
Series Title: Medienmanagement und E-Business
DOI: https://doi.org/10.1007/978-3-658-19692-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2018
Softcover ISBN: 978-3-658-19691-2Published: 02 November 2017
eBook ISBN: 978-3-658-19692-9Published: 24 October 2017
Series ISSN: 2946-0603
Series E-ISSN: 2946-0611
Edition Number: 1
Number of Pages: XII, 364
Number of Illustrations: 28 b/w illustrations
Topics: Media Management