Authors:
- Industry-applied research
- Includes supplementary material: sn.pub/extras
Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management (FEIM)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Technische Universität Hamburg , Hamburg, Germany
Malte Marwede
About the author
Bibliographic Information
Book Title: Product Development for Distant Target Groups
Book Subtitle: An Experimental Study for the Silver Market
Authors: Malte Marwede
Series Title: Forschungs-/Entwicklungs-/Innovations-Management
DOI: https://doi.org/10.1007/978-3-658-18325-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-18324-0Published: 10 May 2017
eBook ISBN: 978-3-658-18325-7Published: 03 May 2017
Edition Number: 1
Number of Pages: XVII, 244
Number of Illustrations: 65 b/w illustrations
Topics: Innovation/Technology Management, R & D/Technology Policy