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Handel und Internationales Marketing Retailing and International Marketing

Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Authors: Schu, Matthias

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  • Publication in the field of economic sciences

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About this book

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

 

About the authors

Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

Reviews

“New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.” (Erfurter Hefte zum angewandten Marketing, (54), 2017)

Table of contents (5 chapters)

Table of contents (5 chapters)
  • Introduction

    Pages 1-34

    Schu, Matthias

  • Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)

    Pages 35-51

    Schu, Matthias

  • Foreign Market Selection of Online Retailers – A Pathdependent Perspective on Influence Factors (Essay 2)

    Pages 53-77

    Schu, Matthias

  • Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Factors (Essay 3)

    Pages 79-99

    Schu, Matthias

  • Overall Conclusions

    Pages 101-110

    Schu, Matthias

Buy this book

eBook $84.99
price for USA in USD (gross)
  • ISBN 978-3-658-18215-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
  • ISBN 978-3-658-18214-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $109.99
price for USA in USD
  • ISBN 978-3-658-21519-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Online Growth Options for Retailers
Book Subtitle
Three Essays on Domestic and International Growth Strategies with Online Retailing
Authors
Series Title
Handel und Internationales Marketing Retailing and International Marketing
Copyright
2017
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH
eBook ISBN
978-3-658-18215-1
DOI
10.1007/978-3-658-18215-1
Hardcover ISBN
978-3-658-18214-4
Softcover ISBN
978-3-658-21519-4
Series ISSN
2626-3327
Edition Number
1
Number of Pages
XVI, 136
Number of Illustrations
8 b/w illustrations
Topics

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