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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the authors
Annkathrin Reiter, B.A. Media Management, Hochschule RheinMain, Wiesbaden
Prof. Dr. Holger Schunk, Professur für Medienwirtschaft mit dem Schwerpunkt Marketing, Hochschule RheinMain, WiesbadenBibliographic Information
Book Title: Ambient-Marketing für Printmedien
Book Subtitle: Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus
Authors: Christoph Kochhan, Annkathrin Reiter, Holger Schunk
DOI: https://doi.org/10.1007/978-3-658-17433-0
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-17432-3Published: 08 March 2017
eBook ISBN: 978-3-658-17433-0Published: 28 February 2017
Edition Number: 1
Number of Pages: IX, 170
Number of Illustrations: 21 b/w illustrations
Topics: Consumer Behavior, Market Research/Competitive Intelligence