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The Preference-Driven Lead User Method for New Product Development

A Comprehensive Way to Stimulate Innovations with Internal and External Sources

  • Book
  • © 2017

Overview

Authors:
  1. Alexander Sänn

    1. Universität Bayreuth, Bayreuth, Germany

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management (FEIM)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xxii
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  2. Introduction

    • Alexander Sänn
    Pages 1-8

  3. Lead User Product Development

    • Alexander Sänn
    Pages 9-53

  4. Consumer Preferences

    • Alexander Sänn
    Pages 55-81

  5. The Preference-Driven Lead User Method

    • Alexander Sänn
    Pages 83-127

  6. Empirical Comparison in the Field of Industrial IT Security

    • Alexander Sänn
    Pages 129-155

  7. Empirical Verification of Strengths and Weaknesses

    • Alexander Sänn
    Pages 157-189

  8. Conclusion and Outlook

    • Alexander Sänn
    Pages 191-193

  9. Back Matter

    Pages 195-235
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Keywords

About this book

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

Authors and Affiliations

  • Universität Bayreuth, Bayreuth, Germany

    Alexander Sänn

About the author

Dr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier.

Bibliographic Information

  • Book Title: The Preference-Driven Lead User Method for New Product Development

  • Book Subtitle: A Comprehensive Way to Stimulate Innovations with Internal and External Sources

  • Authors: Alexander Sänn

  • Series Title: Forschungs-/Entwicklungs-/Innovations-Management

  • DOI: https://doi.org/10.1007/978-3-658-17263-3

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Economics and Finance, Economics and Finance (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2017

  • Softcover ISBN: 978-3-658-17262-6Published: 28 February 2017

  • eBook ISBN: 978-3-658-17263-3Published: 18 February 2017

  • Edition Number: 1

  • Number of Pages: XXII, 235

  • Number of Illustrations: 20 b/w illustrations

  • Topics: R & D/Technology Policy, Innovation/Technology Management, IT in Business

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