The Effects of Framing in Gamification

1. Front Matter

   Pages I-XIII

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2. Introduction

   • Florian Brühlmann

   Pages 1-3

3. Theoretical background

   • Florian Brühlmann

   Pages 5-9

4. Experiment 1 (with compensation)

   • Florian Brühlmann

   Pages 11-34

5. Experiment 2 (without compensation)

   • Florian Brühlmann

   Pages 35-56

6. General Discussion

   • Florian Brühlmann

   Pages 57-62

7. Back Matter

   Pages 63-68

   PDF

The author shows that – contradicting the findings of Lieberoth (2015) – simply framing an activity as a game does not increase intrinsic motivation of the participants in a difficult puzzle task. Moreover, for participants who failed at the puzzle, it does not make any difference in terms of intrinsic motivation whether it was framed as a task, a meaningful task, a game or a test of cognitive abilities. However, perceived value of the activity and satisfaction of the need for autonomy were identified as significant predictors for completing additional rounds of the task. This lends support for the importance of the voluntariness and meaningfulness of the task to keep people engaged in gamification.

• Player experience
• Self-determination theory
• Motivation
• Logistic regression
• Feedback
• Crowdsourcing

• Allgemeine Psychologie und Methodologie, Universität Basel, Basel, Switzerland

  Florian Brühlmann

Florian Brühlmann is PhD student at the HCI research group at the University of Basel, Switzerland. He is a trained psychologist with special emphasis on Human-Computer Interaction. His research interests include player experience research, questionnaire development and statistical methods for human-computer interaction research.

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