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Measuring Country Image

Theory, Method, and Effects

Authors: Buhmann, Alexander

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  • Publication in the field of social sciences 

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About this book

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

About the authors

Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $54.99
price for USA in USD
  • ISBN 978-3-658-15407-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-658-15406-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Measuring Country Image
Book Subtitle
Theory, Method, and Effects
Authors
Copyright
2016
Publisher
VS Verlag für Sozialwissenschaften
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-15407-3
DOI
10.1007/978-3-658-15407-3
Softcover ISBN
978-3-658-15406-6
Edition Number
1
Number of Pages
XVI, 147
Number of Illustrations
15 b/w illustrations
Topics

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