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Unit Pricing

Empirical Investigations of its Influences at the Product and Retailer Levels

Authors: Himbert, Lena

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  • Publication in the field of economic sciences  

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eBook $79.99
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  • ISBN 978-3-658-13476-1
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Softcover $99.99
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About this book

With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label. 

About the authors

Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting firm focusing on pricing, sales and marketing. 

Table of contents (4 chapters)

Table of contents (4 chapters)

Buy this book

eBook $79.99
price for USA in USD
  • ISBN 978-3-658-13476-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Unit Pricing
Book Subtitle
Empirical Investigations of its Influences at the Product and Retailer Levels
Authors
Copyright
2016
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-13476-1
DOI
10.1007/978-3-658-13476-1
Softcover ISBN
978-3-658-13475-4
Edition Number
1
Number of Pages
XIX, 300
Number of Illustrations
31 b/w illustrations
Topics