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Table of contents(5 chapters)
About this book
Authors and Affiliations
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Universität Würzburg, Würzburg, Germany
Johannes Knoll
About the author
Bibliographic Information
Book Title: Persuasion in sozialen Medien
Book Subtitle: Der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Authors: Johannes Knoll
DOI: https://doi.org/10.1007/978-3-658-10577-8
Publisher: Springer VS Wiesbaden
eBook Packages: Humanities, Social Science (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-10576-1Published: 06 July 2015
eBook ISBN: 978-3-658-10577-8Published: 29 June 2015
Edition Number: 1
Number of Pages: XII, 194
Number of Illustrations: 15 b/w illustrations
Topics: Communication Studies