Strategic Retail Management

Text and International Cases

Authors: Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna

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  • Retail management in 18 lessons
  • Each lesson includes key issues and a comprehensive case study
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eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-658-10183-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $74.99
price for USA in USD
  • ISBN 978-3-658-10182-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this Textbook

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

About the authors

Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. 

Table of contents (20 chapters)

  • Retail Functions

    Zentes, Joachim (et al.)

    Pages 3-23

  • Store-based Retailing – Food and Near-food

    Zentes, Joachim (et al.)

    Pages 25-46

  • Store-based Retailing – General Merchandise

    Zentes, Joachim (et al.)

    Pages 47-70

  • Online Retailing

    Zentes, Joachim (et al.)

    Pages 71-93

  • Cross-channel Retailing

    Zentes, Joachim (et al.)

    Pages 95-114

Buy this book

eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-658-10183-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $74.99
price for USA in USD
  • ISBN 978-3-658-10182-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Strategic Retail Management
Book Subtitle
Text and International Cases
Authors
Copyright
2017
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH
eBook ISBN
978-3-658-10183-1
DOI
10.1007/978-3-658-10183-1
Softcover ISBN
978-3-658-10182-4
Edition Number
3
Number of Pages
XVI, 468
Number of Illustrations
150 b/w illustrations
Topics