The Relevance of Crowdfunding

The Impact on the Innovation Process of Small Entrepreneurial Firms

Authors: Scholz, Nadine

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  • Publication in the field of economic sciences

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eBook $59.99
price for USA in USD
  • ISBN 978-3-658-09837-7
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Softcover $79.99
price for USA in USD
  • ISBN 978-3-658-09836-0
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About this book

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. 

About the authors

Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK. 

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $59.99
price for USA in USD
  • ISBN 978-3-658-09837-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA in USD
  • ISBN 978-3-658-09836-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions & severe weather in the US may cause delays
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
The Relevance of Crowdfunding
Book Subtitle
The Impact on the Innovation Process of Small Entrepreneurial Firms
Authors
Copyright
2015
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-09837-7
DOI
10.1007/978-3-658-09837-7
Softcover ISBN
978-3-658-09836-0
Edition Number
1
Number of Pages
XII, 86
Number of Illustrations
15 b/w illustrations
Topics