The Relevance of Crowdfunding
The Impact on the Innovation Process of Small Entrepreneurial Firms
Authors: Scholz, Nadine
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- About this book
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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
- About the authors
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Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.
- Table of contents (6 chapters)
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Introduction
Pages 1-6
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The Crowdfunding Phenomenon
Pages 7-10
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Literature Review: Perspectives of Crowdfunding on the Innovation Process
Pages 11-32
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Research Design for Empirical Study
Pages 33-43
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Empirical Research Results: Description, Analysis and Synthesis
Pages 45-63
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Table of contents (6 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- The Relevance of Crowdfunding
- Book Subtitle
- The Impact on the Innovation Process of Small Entrepreneurial Firms
- Authors
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- Nadine Scholz
- Copyright
- 2015
- Publisher
- Gabler Verlag
- Copyright Holder
- Springer Fachmedien Wiesbaden
- eBook ISBN
- 978-3-658-09837-7
- DOI
- 10.1007/978-3-658-09837-7
- Softcover ISBN
- 978-3-658-09836-0
- Edition Number
- 1
- Number of Pages
- XII, 86
- Number of Illustrations
- 15 b/w illustrations
- Topics
