The Relevance of Crowdfunding

1. Front Matter

   Pages I-XII

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2. Introduction

   • Nadine Scholz

   Pages 1-6

3. The Crowdfunding Phenomenon

   • Nadine Scholz

   Pages 7-10

4. Literature Review: Perspectives of Crowdfunding on the Innovation Process

   • Nadine Scholz

   Pages 11-32

5. Research Design for Empirical Study

   • Nadine Scholz

   Pages 33-43

6. Empirical Research Results: Description, Analysis and Synthesis

   • Nadine Scholz

   Pages 45-63

7. Conclusion and Discussion

   • Nadine Scholz

   Pages 65-68

8. Back Matter

   Pages 69-86

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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. 

• Crowdfunding Ecosystem
• Development Cycle
• Early Market Entry
• Entrepreneurial Finance
• New Venture

• University of Manchester, Manchester, United Kingdom

  Nadine Scholz

Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK. 

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