European Retail Research

1. Front Matter

   Pages I-VII

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2. Making Consumers Switch from Counterfeit to Genuine Luxury—A Retail Perspective

   • Anne-Flore Maman Larraufie

   Pages 1-26

3. Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing Strategy

   • Bernhard Swoboda, Christoph Seibel, Andrea Schlüter

   Pages 27-47

4. The World’s Leading E-Retailers and Environmental Sustainability

   • Peter Jones, Robin Bown, Daphne Comfort, David Hillier

   Pages 49-66

5. Willingness to Pay in Food Retailing—An Empirical Study of Consumer Behaviour in the Context of the Proliferation of Organic Products

   • Rainer Olbrich, Michael Hundt, Gundula Grewe

   Pages 67-101

6. Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain Activities

   • Bernhard Swoboda, Thomas Foscht

   Pages 103-118

7. Food Retailing in Brazil: A General View

   • Marcia Dutra de Barcellos, Kenny Basso, Lelis Balestrin Espartel

   Pages 119-139

8. Retailing in New Zealand: Where Are We and Where To Next?

   • Andrew Parsons, Helene Wilkinson

   Pages 141-160

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

• Brazil
• New Zealand
• Retail executives
• Retail lecturers
• Retail management
• Retail researchers

• Institut für Marketing, Karl-Franzens-Universität Graz, Graz, Austria

  Thomas Foscht

• Chair for International Management, Universität Fribourg, Fribourg, Switzerland

  Dirk Morschett

• Forschungszentrum für Handelsmanagement, Universität St. Gallen, St. Gallen, Switzerland

  Thomas Rudolph

• Institut für Handel und Marketing, Wirtschaftsuniversität Wien, Wien, Austria

  Peter Schnedlitz

• Lehrstuhl für Marketing, Universität Siegen, Siegen, Germany

  Hanna Schramm-Klein

• Professur für Marketing und Handel, Universität Trier, Trier, Germany

  Bernhard Swoboda

Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.

Policies and ethics