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Forschungs-/Entwicklungs-/Innovations-Management

User Innovators in the Silver Market

An Empirical Study among Camping Tourists

Authors: Wellner, Konstantin

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  • Publication in the field of economic sciences

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About this book

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.

About the authors

Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook $79.99
price for USA in USD (gross)
  • ISBN 978-3-658-09044-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.99
price for USA in USD
  • ISBN 978-3-658-09043-2
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
User Innovators in the Silver Market
Book Subtitle
An Empirical Study among Camping Tourists
Authors
Series Title
Forschungs-/Entwicklungs-/Innovations-Management
Copyright
2015
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-09044-9
DOI
10.1007/978-3-658-09044-9
Softcover ISBN
978-3-658-09043-2
Edition Number
1
Number of Pages
XVIII, 222
Number of Illustrations
35 b/w illustrations
Topics

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