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BestMasters

Social Media for Scientific Institutions

How to Attract Young Academics by Using Social Media as a Marketing Tool

Authors: Hurrle, Daniel, Postatny, Julia

  • Study in the field of economic sciences

Buy this book

eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-658-08822-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA in USD
  • ISBN 978-3-658-08821-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.

About the authors

Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.

Table of contents (5 chapters)

Buy this book

eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-658-08822-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA in USD
  • ISBN 978-3-658-08821-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Social Media for Scientific Institutions
Book Subtitle
How to Attract Young Academics by Using Social Media as a Marketing Tool
Authors
Series Title
BestMasters
Copyright
2015
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-08822-4
DOI
10.1007/978-3-658-08822-4
Softcover ISBN
978-3-658-08821-7
Series ISSN
2625-3577
Edition Number
1
Number of Pages
XVIII, 117
Number of Illustrations and Tables
34 b/w illustrations
Topics