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Markt- und Unternehmensentwicklung Markets and Organisations

Customer Co-Design

A Study in the Mass Customization Industry

Authors: Thallmaier, Stefan R.

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  • Publication in the field of economic sciences

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eBook $79.99
price for USA in USD (gross)
  • ISBN 978-3-658-07526-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.99
price for USA in USD
  • ISBN 978-3-658-07525-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

About the authors

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

Table of contents (25 chapters)

Table of contents (25 chapters)

Buy this book

eBook $79.99
price for USA in USD (gross)
  • ISBN 978-3-658-07526-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.99
price for USA in USD
  • ISBN 978-3-658-07525-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Customer Co-Design
Book Subtitle
A Study in the Mass Customization Industry
Authors
Series Title
Markt- und Unternehmensentwicklung Markets and Organisations
Copyright
2015
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-07526-2
DOI
10.1007/978-3-658-07526-2
Softcover ISBN
978-3-658-07525-5
Edition Number
1
Number of Pages
XXI, 218
Number of Illustrations
29 b/w illustrations
Topics