Customer Co-Design
A Study in the Mass Customization Industry
Authors: Thallmaier, Stefan R.
Free Preview- Publication in the field of economic sciences
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- About this book
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Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
- About the authors
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Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).
- Table of contents (25 chapters)
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Relevance of Customer Co-Design
Pages 3-8
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Definition of Customer Co-Design
Pages 9-11
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Structure of the Thesis
Pages 12-16
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Elucidation of Key Concepts
Pages 19-32
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Derivation of Theoretical Framework
Pages 33-35
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Table of contents (25 chapters)
- Download Preface 1 PDF (124.1 KB)
- Download Sample pages 1 PDF (255 KB)
- Download Table of contents PDF (153.7 KB)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Customer Co-Design
- Book Subtitle
- A Study in the Mass Customization Industry
- Authors
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- Stefan R. Thallmaier
- Series Title
- Markt- und Unternehmensentwicklung Markets and Organisations
- Copyright
- 2015
- Publisher
- Gabler Verlag
- Copyright Holder
- Springer Fachmedien Wiesbaden
- eBook ISBN
- 978-3-658-07526-2
- DOI
- 10.1007/978-3-658-07526-2
- Softcover ISBN
- 978-3-658-07525-5
- Edition Number
- 1
- Number of Pages
- XXI, 218
- Number of Illustrations
- 29 b/w illustrations
- Topics
