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Customer Co-Design

A Study in the Mass Customization Industry

  • Book
  • © 2015

Overview

Authors:
  1. Stefan R. Thallmaier

    1. CLIC, HHL Leipzig Graduate School of Management, Leipzig, Germany

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

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Table of contents (25 chapters)

  1. Front Matter

    Pages I-XXI
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. Relevance of Customer Co-Design

      • Stefan R. Thallmaier
      Pages 3-8

    3. Definition of Customer Co-Design

      • Stefan R. Thallmaier
      Pages 9-11

    4. Structure of the Thesis

      • Stefan R. Thallmaier
      Pages 12-16

  3. Theoretical Framework

    1. Front Matter

      Pages 17-17
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    2. Elucidation of Key Concepts

      • Stefan R. Thallmaier
      Pages 19-32

    3. Derivation of Theoretical Framework

      • Stefan R. Thallmaier
      Pages 33-35

    4. Specification of Research Design

      • Stefan R. Thallmaier
      Pages 36-39

  4. Empirical Study 1: Challenges of Customer Co-Design

    1. Front Matter

      Pages 41-44
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    2. Need and Goals

      • Stefan R. Thallmaier
      Pages 43-47

    3. Theoretical Underpinning

      • Stefan R. Thallmaier
      Pages 48-51

    4. Method and Data

      • Stefan R. Thallmaier
      Pages 52-57

    5. Findings

      • Stefan R. Thallmaier
      Pages 58-68

    6. Conclusions and Future Research

      • Stefan R. Thallmaier
      Pages 69-71

  5. Empirical Study 2: Online Customer Co-Design

    1. Front Matter

      Pages 73-73
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    2. Needs and Goals

      • Stefan R. Thallmaier
      Pages 75-79

    3. Theoretical Underpinning

      • Stefan R. Thallmaier
      Pages 80-86

    4. Method and Data

      • Stefan R. Thallmaier
      Pages 87-97

    5. Findings

      • Stefan R. Thallmaier
      Pages 98-105
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Keywords

About this book

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Authors and Affiliations

  • CLIC, HHL Leipzig Graduate School of Management, Leipzig, Germany

    Stefan R. Thallmaier

About the author

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

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