Handel und Internationales Marketing Retailing and International Marketing

International Small and Medium-Sized Enterprises

Internationalization Patterns, Mode Changes, Configurations and Success Factors

Authors: Olejnik, Edith

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  • ​Publication in the field of economic sciences

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  • ISBN 978-3-658-04876-1
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About this book

With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three different internationalization patterns that SMEs take and analyzes how these patterns develop over time. Second, she looks at dynamic changes of foreign operation modes and the managerial reasons for these changes. Third, she derives an empirical classification of smaller family firms and profiles them using a comprehensive set of organizational variables. Fourth, she investigates the relationship between firm-level processes and dynamic capabilities in driving the international performance of SMEs. Based on theoretical considerations and empirical analyses this work provides important implications for research and management practice.

About the authors

Dr. Edith Olejnik received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.

Table of contents (6 chapters)

Table of contents (6 chapters)
  • A. Introduction

    Pages 1-24

    Olejnik, Edith

  • B. Study 1: SMEs’ Internationalization Patterns: Descriptives, Dynamics and Determinants

    Pages 25-54

    Olejnik, Edith

  • C. Study 2: Changes in Foreign Operation Modes: Stimuli for Increases versus Reductions

    Pages 55-74

    Olejnik, Edith

  • D. Study 3: A Taxonomy of Small and Medium-sized International Family Firms

    Pages 75-100

    Olejnik, Edith

  • E. Study 4: Linking Processes and Dynamic Capabilities of International SMEs: The Mediating Effect of International Entrepreneurial Orientation

    Pages 101-126

    Olejnik, Edith

Buy this book

eBook $74.99
price for USA in USD
  • ISBN 978-3-658-04876-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Softcover $99.00
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
International Small and Medium-Sized Enterprises
Book Subtitle
Internationalization Patterns, Mode Changes, Configurations and Success Factors
Authors
Series Title
Handel und Internationales Marketing Retailing and International Marketing
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-04876-1
DOI
10.1007/978-3-658-04876-1
Softcover ISBN
978-3-658-04875-4
Series ISSN
2626-3327
Edition Number
1
Number of Pages
XVI, 184
Number of Illustrations
40 b/w illustrations
Topics