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Multi-Channel-Marketing

Grundlagen - Instrumente - Prozesse

Authors: Wirtz, Bernd W.

  • Grundlagen und Managementprozess im Multi-Channel-Marketing
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Hardcover $49.99
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  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: December 21, 2021
  • ISBN 978-3-658-03344-6
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  • Immediate ebook access, if available*, with your print order
About this Textbook

Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management und eine flexible Ausgestaltung multipler Absatzkanäle. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Lehrbuch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das Management von Multi-Channel-Marketing.

About the authors

Univ.-Prof. Dr. Bernd W. Wirtz ist Inhaber des Lehrstuhls für Informations- und Kommunikationsmanagement an der Deutschen Universität für Verwaltungswissenschaften Speyer.

Buy this book

Hardcover $49.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: December 21, 2021
  • ISBN 978-3-658-03344-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order

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Bibliographic Information

Bibliographic Information
Book Title
Multi-Channel-Marketing
Book Subtitle
Grundlagen - Instrumente - Prozesse
Authors
Copyright
2022
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
Hardcover ISBN
978-3-658-03344-6
Edition Number
3
Topics

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