On Good Management
The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
Authors: Schwenker, Burkhard, Müller-Dofel, Mario
- An essay and insightful interviews with German business leaders and entrepreneurs
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- About this book
-
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why – and how – must the traditional lifecycle concept be modernized if it is still to provide valid orientation?
In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.
- About the authors
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Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Cosultants and Chairman of Roland Berger School of Strategy and Economics. He teaches management at HHL Leipzig Graduate School of Management. Mario Müller-Dofel is a business journalist, interviewer and communications/behavior coach. He is founder of the training company DIALEKTIK for Business, based in Frankfurt (Main).
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- On Good Management
- Book Subtitle
- The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
- Authors
-
- Burkhard Schwenker
- Mario Müller-Dofel
- Series Title
- Roland Berger School of Strategy and Economics
- Copyright
- 2013
- Publisher
- Gabler Verlag
- Copyright Holder
- Springer Fachmedien Wiesbaden
- eBook ISBN
- 978-3-658-02878-7
- DOI
- 10.1007/978-3-658-02878-7
- Hardcover ISBN
- 978-3-658-02877-0
- Softcover ISBN
- 978-3-658-04211-0
- Series ISSN
- 2196-8039
- Edition Number
- 1
- Number of Pages
- XIII, 118
- Topics
