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Branded Spaces

Experience Enactments and Entanglements

  • Book
  • © 2013

Overview

Editors:
  1. Stephan Sonnenburg

    1. Karlsruhe, Germany

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    You can also search for this editor in PubMed   Google Scholar

  2. Laura Baker

    1. FH Joanneum University of Applied Sciences, Graz, Austria

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    You can also search for this editor in PubMed   Google Scholar

  • New articles in social sciences?
  • Includes supplementary material: sn.pub/extras

Part of the book series: Management – Culture – Interpretation (MCI)

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Table of contents (18 chapters)

  1. Front Matter

    Pages 1-7
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  2. Approaching Branded Spaces

    • Stephan Sonnenburg, Laura Baker
    Pages 9-27

  3. Places and Possibilities

    1. Front Matter

      Pages 29-29
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    2. The 4D Model of Place Brand Management

      • Melodena Stephens Balakrishnan, Greg Kerr
      Pages 31-42

    3. Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True

      • Jan Specht
      Pages 43-61

    4. Branding Views Marketing: Lessons to Learn for Destination Management

      • Werner Gronau, Nicholas Adjouri
      Pages 63-73

    5. The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding

      • Michael Klein, Andreas Rumpfhuber
      Pages 75-85

  6. Stories and Situations

    1. Front Matter

      Pages 179-179
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    2. South Tyrol: Destinations Can Be Brands Too

      • Christoph Engl
      Pages 181-192

    3. A Guggenheim in Every City?

      • Antti Vihinen
      Pages 193-202

    4. AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania

      • Jörg Dauscher, Frank Otto Dietrich, Ralf Schmidt-Bleeker
      Pages 203-213

  7. Critiques and Consequences

    1. Front Matter

      Pages 215-215
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Keywords

About this book

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

Editors and Affiliations

  • Karlsruhe, Germany

    Stephan Sonnenburg

  • FH Joanneum University of Applied Sciences, Graz, Austria

    Laura Baker

About the editors

Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”.

Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management.

Bibliographic Information

  • Book Title: Branded Spaces

  • Book Subtitle: Experience Enactments and Entanglements

  • Editors: Stephan Sonnenburg, Laura Baker

  • Series Title: Management – Culture – Interpretation

  • DOI: https://doi.org/10.1007/978-3-658-01561-9

  • Publisher: Springer VS Wiesbaden

  • eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2013

  • Softcover ISBN: 978-3-658-01560-2Published: 16 March 2013

  • eBook ISBN: 978-3-658-01561-9Published: 26 February 2013

  • Series ISSN: 2625-2686

  • Series E-ISSN: 2625-2694

  • Edition Number: 1

  • Number of Pages: VII, 278

  • Number of Illustrations: 75 b/w illustrations

  • Topics: Organizational Studies, Economic Sociology

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